You were expecting it with impatient , Bouclème landed on our e-shop about two weeks ago. And the results are already at appointment ! Specially formulated for curly hair , it has a small effect 
Discover our selection of before/after Bouclème .
DO YOU KNOW BOUCLÈME?
Bouclème is an English brand created by a mother concerned about preserving the health and nature of her daughters' hair. Tired of straightening her own hair, and hiding their true nature, she decides to learn about the best way to meet their needs . Objective: to truly understand your hair, and no longer waste its potential !
Have you noticed…
… that the vocabulary used to describe curly hair is often pejorative ? “Unruly” hair, “rebellious” locks that absolutely need to be “tamed” and “smoothed”…
Moreover, by abuse of language , some people use the term frizzy hair to qualify dry hair. However, frizzy hair is a type of hair, just like straight, wavy, curly, curly hair. Admittedly, the more the hair has a tight curl, the more it is prone to dehydration… But frizzy is not synonymous with dryness!
The Bouclème brand was therefore born from the desire to regain power (empowerment) and claim its difference , and thus embodies attractive values such as self-love and self-confidence . To sublimate the nature of her hair, Michele, the founder, based herself on the best that nature can offer us . The plant world is full of healthy and effective active ingredients .
BOUCLÈME PRODUCTS ON OUR E-SHOP
We have selected six products from the range which have largely convinced us:
- Hydrating Hair Cleanser : moisturizing shampoo
- Curl Conditioner : hair conditioner
- Intensive Moisture Treatment : ultra moisturizing mask
- Curl Cream : styling cream
- Curl Defining Gel: styling jelly
- Super Hold Styler : styling gel
OUR PRE/AFTER LOOP SELECTION!
This hair routine reveals many surprises , and is suitable for many hair types . If you have straight hair, but find it quite bouncy, and have noticed it wavy after the beach, for example… you could have great results with Bouclème ! This is the case for several of our clients, whose before/after speak for themselves.
Also find our favorite before/after on our Instagram .
ROUTINE TIPS ACCORDING TO YOUR HAIR TYPE
The essentials , for Every type hair :
Fine to medium hair / Medium to thick hair
Curl Conditioner Conditioner - Mask Intensive Moisture Treatment
To fix the hairstyle , it depends less on the thickness of your hair than on the way it keeps the curl , and your desires regarding the rendering :
natural effect styling jelly Curl Defining Gel - More sophisticated effect : Super Hold Styler Styling Gel
How to combine with Olaplex?
Washing routine at Olaplex : Shampoo n°4 + Conditioner n°5 or Mask n°8
The styling routine at Bouclème: Styling cream + Styling jelly or Styling gel
Some Tips
Bouclème allows a natural routine without heating devices ! The infallible technique for sculpting the wave is the scrunch : gently pressing your hair between your hands, from the tips to the skull, upside down. If you hear the characteristic little noise , it's won First scrunch with your hands, and a second time with a 100% cotton towel to remove excess product.
After that ? We opt for drying in the open air , or with a diffuser according to our desires and our time. Air-drying already gives great results.
Be careful though : if you do your routine in the evening , wait until your hair is completely dry before going to bed. Otherwise, you may wake up with less defined curls and waves.
For the refresh , in the morning: mix the styling cream or the styling gel, according to your preferences, with water in a spray and spray on your hair (two parts water for one part product).
Adele, Content Manager